Project Arrow is an all-Canadian electric crossover moonshot:
A couple of years ago, two execs at the top of Canada's Automotive Parts Manufacturer's Association sought ways to promote the nation's automotive industry — a sector the organization said employs more than 100,000 people and sold more than $35 billion in parts in 2018. They settled on the idea of creating a new electric vehicle developed entirely in Canada, from conception to production. At the 2020 Consumer Electronics Show, APMA announced the name of the endeavor: Project Arrow.
Four students at Carleton University's School of Industrial Design in Ottawa penned the exterior and interior based on a concept called"Traction," working that up into a 360-degree digital design with help from the virtual reality cave at the Institute of Border Logistics. Crossovers from EV startups seem to be coalescing into one archetypal shape, the Project Arrow looking like it's from the same family tree that sprouted the Fisker Ocean and VinFast e35.
The APMA represents about 90% of Canada's auto suppliers and has said that more than 400 of its members expressed interest in being a part of Project Arrow. The development team is already examining RFP responses from suppliers to develop the prototype, sorting out agreements and scope-of-work contracts with several dozen. What we expect to see a year from now is a prototype for a electric crossover with sights on competing with the Model Y and Volkswagen ID.
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