Progresso unveils a new way to enjoy soup on the go. Progresso Soup Drops are limited-edition hard candies that come chicken noodle soup flavor. The company calls them 'soup you can suck on.'
Progresso is celebrating National Soup Month by reimagining a classic comfort food — as a hard candy called Soup Drops. The company this week launched its first-ever 'soup you can suck on,' a savory lozenge that captures the taste of Progresso Traditional Chicken Noodle Soup. Designed as a portable alternative to the classic meal, the drops come packaged in a can modeled after Progresso’s soup cans and contain 20 individually wrapped candies.
“When you’re sick, nothing is truly more reassuring than Chicken Noodle Soup,' MC Comings, VP, Business Unit Director for Progresso at General Mills, explained in a press release on Thursday. 'So, we thought, why stop at the soup bowl? We took the beloved flavors of our Progresso Chicken Noodle Soup and packed them into a fun, savory candy Soup Drop for a totally new way to enjoy the taste you love whenever and wherever you want,” Comings added.
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