“Our job was to make him look legitimate, to make him look like there was something behind it, even though we pretty much all knew that there wasn’t,” one producer said.
’s office as a time capsule from when he opened the Midtown Manhattan building in 1984, riddled with chipped furniture and dated decor.creator, originally considered Richard Branson and Warren Buffet for the show’s lead before Donald Trump.As for Trump’s personal workspace, the producers said it was devoid of any evidence of work. In the place of computer monitors and paperwork, the desk was covered in news articles written about Trump.
“When you go into the office and you’re hearing ‘billionaire,’ even ‘recovering billionaire,’ you don’t expect to see chipped furniture, you don’t expect to smell carpet that needs to be refreshed in the worst, worst way,” Pruitt toldTrump’s image also desperately needed a makeover. His ventures into casinos, an airline shuttle and a hotel had pushed him into dire financial straits and facing bankruptcy.
But, for the show to work, Trump would have to reshape his on-screen image into someone thoughtful, infinitely wealthy, and composed. Producers aired a “Meet the Billionaire” segment before that week’s episode to support the facade.Trump Tower , for which he paid the former president about $440,000 a year, and hired a set designer to create a suitable boardroom and apartments for the contestants.
“Our job was to make him look legitimate, to make him look like there was something behind it, even though we pretty much all knew that there wasn’t—but that was our job,” Jonathon Braun, a producer who had worked on
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