Instagram has announced that it is rolling out an in-app scheduling tool to all professional accounts.
with selected users last month, Instagram announced the in-app scheduling tool to all professional accounts on Tuesday. It is currently unknown when or if the scheduling tool will be released to all Instagram accounts.
To access the in-app scheduling tool, eligible users will have to tap the “Advanced Settings” option after creating their post but before sharing it with their followers. Users will then see a “Schedule this post” toggle which allows them to select the time and date they want the post to go live on Instagram. They then have to navigate back to the post they were creating and click “Schedule.”, creators and businesses will be able to see scheduled posts in the “Scheduled Content” section that is accessible via the hamburger menu. The section also lets users reschedule content if needed.
The ability to schedule posts has been available natively on other social media platforms like Facebook, Twitter, TikTok, and YouTube. Scheduling Instagram posts and Reels previously required the Meta Creator Studio or third-party social media management tools. However, many of these third-party tools do not include all of the same features as Instagram.“Achievements” badgesCreators will be able to unlock “Achievements” badges for actions such as collaborating with another creator on a Reel, engaging with their community by making Reels more interactive, making more than one Reel in a week, or using trending audio and effects.
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