Meta said it had uncovered a sizable online influence campaign but noted that it struggled to gain traction.
Despite its scope, the campaign received little engagement and rarely gained much traction beyond its initial posts. Online propaganda campaigns have struggled to replicate the success of early influence efforts, such asThe content mostly consisted of positive commentary about China, defense of its policies, and criticism of the U.S. and other Western countries, the report said.
In a call Monday previewing the report, Ben Nimmo, Facebook’s global threat intelligence lead, said those posting the material appeared to be more intent on filling quotas than deeply convincing users to China’s views. A spokesperson for the Chinese Embassy in Washington, D.C., didn’t immediately respond to an email requesting comment.
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