Prime Video's 'Prime Vision with Next Gen Stats' alternate broadcast, entering its third season, continues to use Artificial Intelligence (AI) to enhance fan understanding of NFL games. The broadcast features tools like Defensive Alerts, Prime Targets, and pressure alerts, all powered by machine learning and data from the NFL's Next Gen Stats.
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Prime Video senior coordinating producer Alex Strand said one of the guiding tenants in the streamer’s NFL coverage has been trying to simplify the complex strategies that happen during games.Jets interview Chiefs defensive coordinator Steve Spagnuolo and Maryland coach Mike Locksley“It doesn’t matter how many years of football experience you have, we can’t do what AI can do,” he said. “In the case of defensive alerts, all we’re doing is putting a single red circle on a player.
Amazon’s Computer Vision Machine Learning team developed all of the AI models. Prime Video’s production, tech, and engineering teams visited Tel Aviv, Israel, last year to start the process, which continues to evolve. “What’s awesome about working with Next Gen Stats is we’re now able to define everything we see,” said TNF Prime Vision analyst Sam Schwartzstein. “There are certain things like a double team which might seem easy to chart that, but it took time and energy to get it on their side, but it’s still something we talk about from a football perspective.”
The biggest improvement with the broadcast has been the skycam being the primary camera, giving viewers a closer look at all 22 players and providing the “Madden view” since it is the same vantage point for those playing the Madden video game. “I love the traditional all-22, but the high sky is just awesome just from a quarterback’s view of the world,” said Prime Video global head of sports Jay Marine. ”We’ve been at it three years and the way to think about it is kind of our invention playground, if you will. We think it’s great, but also the goal is over time is we will graduate things that are working into the main broadcast.”
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