Chuck Schumer alleges the drink is being marketed to children despite its high caffeine content.
Caffeine-free Prime Hydration drinks
In 2022, Logan Paul and KSI - who have around 48 million YouTube followers between them - launched the caffeine-free Prime Hydration drink., sparking long queues and even headfirst dives into shelves at stores. The caffeinated Prime Energy drink was launched in January this year. It is promoted by the company as being sugar-free and vegan.
A warning on each can of the drink states that it is not recommended for children under the age of 18, people who are sensitive to caffeine, pregnant women or women who are breastfeeding.Earlier this year, the Milton Primary School in Newport, Wales sent a message to parents warning them not to confuse the the caffeinated and non-caffeinated versions of the drink after a pupil fell ill outside of school hours."There are some new energy or hydration drinks that have recently hit the market..
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