Even before the games begin, Coach Prime is winning students...and cash for CU.
Deion Sanders addressed after he was hired to be the next head coach of the University of Colorado Boulder’s football program, just 28 are left.
Even after returning receiver Montana Lemonious-Craig dazzled in the team’s April 22 spring game, he ended up entering the transfer portal. If it is to succeed, CU's football program needs to take leaps and bounds after the team managed just one win in 2022 and head coach And CU gave him a prime deal: a five-year contract with a base salary of $500,000 per year, as well as significant salary supplements and other performance incentives that could increase the total to nearly $30 million over those five years.
Finally, Sanders will make more if the team is better. If the Buffs win six games during the regular season, he will get $150,000, as well as another $150,000 for every win over six out of the twelve-game season. Additional incentives will kick in if the school is invited to a bowl game or wins a championship — or if Sanders himself wins a Coach of the Year award.Deion Sanders brings a big persona to the University of Colorado.coaching staff; his budget to hire assistants is $5 million, or $1.
Linebacker LaVonta Bentley is a graduate transfer from Clemson University — a school that has won a College Football Playoff National Championship in the past thirty years, unlike CU. But he's more optimistic about his chances of making the NFL and supporting his family while playing in Colorado. “It's a bit different as far as the great coaching staff that I'm around,” he admits.
the athletes on the field. His presence has been a financial and reputational boon for the school — dubbed the “Prime Effect.” Coach Prime has a licensing agreement with the school that allows him to co-brand his catchphrases with CU intellectual property. The royalty revenue for the 2022-2023 fiscal year totals $1,998,699. Of that, 29 percent is from Sanders and CU co-branded merchandise. The coach gets 12 percent, CU gets 12 percent, and the rest goes to the manufacturer.
“Coming off a 1-11 season makes the feat even more remarkable and shows the power of the Prime Effect,” the school’s media day guide declared. CU Football has also gained one million followers across its social media platforms since Sanders was hired. During his summer classes, fellow students who saw him in team gear were excited to talk about the Buffs, Christian-Lichtenhan says. That didn't happen in his previous years at CU. “It’s correlated with something good now, and so it's exciting to be a CU football player,” he adds. “Our athletics have been good for previous years, but football has been struggling.”
On August 17, when another fight broke out, everyone joined in — as documented in another Sanders Jr. upload. “I want the kids to get the exposure that they want to receive, which ultimately helps them getting to the next level and reaching their goals and ambitions,” he says. “So I'm all for it.”on the back of their practice jerseys to increase their potential for exposure.
And Sanders wants those highs to continue off the field, Christian-Lichtenhan adds. To help players reach their goals, the coach has brought in financial and spiritual advisers, and also introduced the team to the school’s mental health services. But these athletes really haven't gotten around town at all. On August 11, Hunter told the media that his favorite thing about Boulder is how quiet it is. Other team members cited the beauty of the Flatirons and the proximity to nature.
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