Prime Mobile? Amazon in talks to launch an MVNO
, whose $98/year Walmart+ membership is emerging as a lower-cost alternative offering many of the same perks as Prime and free grocery delivery on orders of at least $35. Amazon in February increased its free grocery delivery threshold to $150 from $35.For the wireless industry, an Amazon deal could be seen as a welcome boost to wholesale revenue and a way to attract more traffic to newly expanded 5G networks.
With Prime wireless, Amazon would become a new national brand, reselling mobile service from one of the big three carriers. The retailer could choose to offer wireless to its Prime members at an attractive price, prompting customers to cancel their current mobile service. Or, Amazon could go wider and offer Prime wireless to anyone who wants to switch service and become a Prime member.
The carriers aren’t really in a position to say no to Amazon. Having poured billions of dollars into super-fast, high-capacity 5G wireless networks, the mobile operators have little to show for the effort and are eager to find new applications and sales outlets that can generate some return on the investment.
Dish is already working with Amazon, whose AWS division is providing cloud computing to run the core network for its wireless service. Dish is also expected to start selling its Boost Infinite wireless service on Amazon as soon as next month. The struggling satellite TV company is seeking to transform itself into a cloud-based wireless carrier capable of competing with Verizon and AT&T.
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