Peloton shares dipped 3.23% following the announcement.
“We were built on the idea of attainable fitness for everyone. The Prime Bike was developed in collaboration with Amazon, aiming to create an amazing, connected bike for less than $500 and it’s proven to be a phenomenal match,” said Lou Lentine, president and CEO of Echelon Fitness, said in a$1,396. That’s how much cheaper the Prime Bike is compared to Peloton’s flagship bike. Amazon and Echelon are hoping appeal to conscious customers.
about Amazon undercutting third-party sellers with its own Amazon-branded products, though Peloton products aren’t available for purchase on Amazon.At-home fitness equipment has seen a boom during the pandemic as gyms continue to be closed or operate at limited capacity. Peloton, which has developed a cult following, in particular, has exploded this year, more than
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