The change will come into effect in 57 Primark stores on Wednesday September 13
Primark is making a major change for those who buy womenswear next week. The change, which will come into effect on Wednesday September 13, will transform how many buy their clothes, with autumnwear, dresses, skirts, trousers, coats, jumpers, shoes and tops all affected.
Womenswear now joins kids’ and nursery products on the trial service, meaning customers will be able to shop from around 2,500 Primark products via Click + Collect. The move into Womenswear, Primark’s most popular category by far, will offer customers much broader choice, greater convenience and even more reasons to visit their local high street.
Included in the womenswear selection online will be ranges typically only found in larger stores, including some of the most fashionable Autumn Winter collections as well as Primark’s popular Edit collection which features more premium fabrics, blends and detailing. Currently only available in selected UK stores, The Edit’s inclusion on Click + Collect will make it available to customers of all Click + Collect trial stores.
Primark says that these ranges are all designed to make innovative, more specialist products available for women at affordable prices, and adding these to the Click + Collect platform means that even more customers can shop the ranges.
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