Affordable travel essential to coax back cash-strapped consumers, says Cape Town Tourism
The tourism sector has been hit hard by movement regulations necessitated by the coronavirus pandemic . Picture: 123RF/KAVRAMand tourism value chain if the industry is to recover, says Cape Town Tourism, the city’s marketing body.
Cape Town Tourism, which markets the city’s tourism establishments, recently conducted a survey across the country to assess the lockdown’s effect on consumers. The survey shows that even when national and internationalopens up, it will take a while for the sector to recover as consumers have little or no disposable income to use on leisure travel due the financial knock-on effect of the pandemic.
“Even before this pandemic and the lockdown, South Africans were struggling in an economy that had recently been downgraded to junk status,” Hendricks said. “In essence, we need to start thinking of innovative ways to still attract travellers to Cape Town, and affordability and value-for-money offerings needs to be a top priority for the entire travel and tourism value chain.”
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