Apple Inc managed to largely stem a fall in China revenue in the September quart...
SHANGHAI - Apple Inc managed to largely stem a fall in China revenue in the September quarter thanks to the release-timing of the iPhone 11, a cheaper variant, and a bit of good luck, but analysts said the company’s good fortunes might be shortlived.
This followed a year of heavy discounting on older iPhone models as Apple gave resellers flexibility to cut prices, contrary to past practice. As well, the company recently introduced installment-based payment plans to push sales in a weaker economy and a contracting smartphone market. Smaller phonemakers including Xiaomi have quickly followed suit as China’s state-owned carriers are set to launch 5G services on Friday, effectively bringing ultra-fast web connectivity to the masses.
Chinese authorities approved 291 domestic and imported titles for in-app purchases in July-September, pushing up downloads of popular titles including Tencent’s Battle Through The Heavens and NetEase’s Pro Evolution Soccer. Peng also noted that an option to trade-in older models was featured more prominently on Apple’s China website this year and retail staff have been pushing the service to customers.
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