The Coronation Emblem, incorporating rich symbolism and the very first typeface from Sir Jony Ive’s LoveFrom, is designed to stand the test of time
Few graphic design projects will have as much prominence over the next week as the official emblem of the Coronation of His Majesty The King and Her Majesty The Queen Consort. Unveiled in February 2023, the emblem was the work of LoveFrom, the creative collective established by SirIntended to symbolise and celebrate the historic beginning of the new reign, the emblem ‘pays tribute to the King’s love of the natural world’.
Naturally, the emblem also uses the red, white and blue of the union flag. Ive said it was an honour for LoveFrom ‘to be able to contribute to this remarkable national occasion, and our team is so very proud of this work’. ‘The emblem speaks to the happy optimism of spring and celebrates the beginning of this new Carolean era for the United Kingdom,’ he continued. ‘The gentle modesty of these natural forms combines to define an emblem that acknowledges both the joyful and profound importance of this occasion.’
The emblem will, briefly, be everywhere, before it is placed in the history books as the most visible symbol of this historic day. It is also distinguished by being one of the first places the collective’s own typeface has been publicly used; the
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