Premier League soccer clubs warned about unauthorized crypto firms' sponsorship

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Premier League soccer clubs warned about unauthorized crypto firms' sponsorship
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The FCA said unauthorized firms could be breaching rules on financial promotions through high-profile sponsorships deals.

Premier League soccer clubs have been warned by the U.K.'s Financial Conduct Authority about sponsorship deals with unauthorized crypto firms. Clubs enabling such promotions could be exposed to legal liability, money laundering and reputational damage, the FCA said.

OKX and Kraken are the two most prominent crypto companies to have sponsored Premier League Clubs, signing deals with Manchester City and Spurs, respectively. The FCA said unauthorized firms could be breaching rules on financial promotions through the high-profile sponsorship deals. Clubs enabling such promotions could be exposed to legal liability, money laundering and reputational damage, the FCA said.

Companies not listed on the FCA's crypto register are allowed to advertise in the U.K. only if their marketing material is signed off by a company authorized to approve it.

"Millions of football fans trust their club’s badge," Lucy Castledine, director of consumer investments at the FCA, said. "Clubs should not let unauthorised financial firms exploit that loyalty by putting potentially dodgy products in front of millions of fans. "The FCA said it has written directly to Premier League clubs to warn them about unauthorized crypto companies and remind them of their responsibilities to their fans.

The American Bankers Association, which lobbies against the crypto sector over the Clarity Act's stablecoin section, unveiled its new polling. The American Bankers Association commissioned a poll to back up its opposition to stablecoin yield, which the group says is reinforced by survey respondents who agree that it shouldn't be allowed if it could threaten U.S. lending and community banking.5 hours ago

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