Prada collaborated with author Ottessa Moshfegh for a unique New York Fashion Week launch. The luxury brand unveiled its Spring/Summer 2025 campaign through a limited-edition publication featuring ten characters, each embodying a distinct style from the collection. Moshfegh's signature dark and witty narrative weaves through the stories, highlighting the personalities behind the Prada looks.
The limited-edition publication launched at the luxury house’s Broadway Epicenter, and guests included Carey Mulligan, Charlotte Lawrence, Sadie Sink, and Sunisa LeeThe limited-edition publication launched at the luxury house’s Broadway Epicenter, and guests included Carey Mulligan, Charlotte Lawrence, Sadie Sink, and Sunisa LeeIf you read “My Year of Rest and Relaxation” ー the fictional account of an unnamed protagonist’s attempt to hibernate for a year with the help of increasingly sedative narcotics ー then you are intimately acquainted with the somber complexities that comprise an Ottessa Moshfegh novel.
Moshfegh delivers that same sinister spirit to her latest project, except this time she dresses it up in luxury Italian fabrics and casts Carey Mulligan as her shape-shifting, chameleonic star. To kick off New York Fashion Week, Prada took the literary route, partnering with the author to create a narrative of ten figures, each dressed in wildly distinct ensembles showcasing the brand’s Spring Summer 2025 campaign. Picture Alina. Her ‘70s style bangs are exaggeratedly swept aside, and her cat-wing eyeliner poses a worthy opponent. She poses in a pale pink blouse, punctuated by a black leather belt suited for the punk scene rather than the prim one Alina evidently inhabits. “According to the algorithm, you and I are incompatible,” Moshfegh writes from her first protagonist’s point of view. “I shouldn’t enjoy meeting you; it shouldn’t be a pleasure at all. The app marked our match percentage low, a warning to swipe left. But then, I’ve always had a weak spot for glitches and improbable odds.” Flip some pages, and you’ll encounter Eleanor, the inhabitant of an unoccupied penthouse belonging to her previous employer having hired Eleanor to manage her vast art collection. Eleanor, a contradiction armed with a pitch black bob and bright red V-neck, now strolls through the halls, sleeping in her employer’s bed, eating off her chipped china, “dabbing on her strange perfume.”
Prada Fashion Week Ottessa Moshfegh Spring Summer 2025 Literary Campaign
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Prada taps Hollywood talent for spring/summer 2025The Italian fashion label's latest campaign features English actors Harris Dickinson and Carey Mulligan.
Read more »
Harris Dickinson Embraces Effortless Cool in Prada's Spring/Summer 2025 CampaignBritish actor Harris Dickinson exudes charisma and style as the face of Prada's latest menswear campaign, lensed by Steven Meisel.
Read more »
Palm Angels Spring Summer 2025: A World of Reinvention Under Iconic PalmsThe Palm Angels Spring Summer 2025 collection offers an escape with effortlessly relaxed and imaginative yet spirited and edgy designs. Relaxed silhouettes create a vibrant scene with a refined ease. The collection features a cultured and confident character with an unassuming sophistication. Formal and leisure elements harmonize, resulting in an escapist off-duty uniform. Matching sets, contrasting fabrics, and eclectic prints are key elements. The imagery remains familiar while weaving in fresh innovation. Angel wings, snakes, and dice appear in embroideries and prints, reinventing a vintage glamorous feeling reminiscent of the '40s and '50s. The iconic palm tree motif recurs throughout, reimagined in various forms.
Read more »
Gucci studies connection in spring/summer 2025 campaignA reinterpretation version of the Italian fashion house’s Bamboo 1947 bag headlines the effort, entitled “Where Light Finds Us.”
Read more »
Dior's Spring-Summer 2025 Haute Couture Show: Romantic Punk BeautyThe Christian Dior Spring-Summer 2025 haute couture show featured fantastical runway beauty looks inspired by Alice in Wonderland and counterculture. Makeup artist Peter Philips and hairstylist Guido Palau created a 'romantic punk' aesthetic with flushed cheeks, feathered brows, and mohawks designed by Stephen Jones. Philips used Dior's Rouge Blush Colour Glow in 257 Dioriviera for a softer 'boyfriend blush' look, paired with matte skin and clear brow gel for a dramatic brow effect. Palau's hairstyling featured braided headpieces, adding a feminine touch to the punk-inspired vibe.
Read more »
Chanel's Spring Summer 2025 Haute Couture Collection: A Celebration of RenewalChanel presented its Spring Summer 2025 Haute Couture collection in Paris, marking a period of transition for the brand. With no official Artistic Director, the collection was created by the Chanel design studio, showcasing uplifting and spirited designs. The show paid homage to the house's heritage of craftsmanship and its founder's legacy of boundless creativity.
Read more »