Prada is reportedly in talks to acquire the lease for Lure Fishbar, a popular New York City restaurant, with the aim of opening a Pasticceria Marchesi outpost. The future of Lure Fishbar is uncertain as its lease expires in 2026.
The Italian fashion house Prada is reportedly seeking to open a branch of its Pasticceria Marchesi confectionery in the space occupied by Lure Fishbar in New York City . Lure Fishbar 's lease ends in mid-2026, and McDonald, the restaurant's owner, said his landlord may force him to close or hand over the space to Prada .
McDonald is hoping to keep Lure alive and has reached out to notable clientele, including Chris Rock, Katie Couric, and Arianna Huffington, to help raise awareness about the restaurant's importance to the city and the Soho community. If Prada takes over, it would join other fashion companies that have opened restaurants in New York, such as Armani/Ristorante and Louis Vuitton
Prada Lure Fishbar Soho New York City Restaurant
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