EXCLUSIVE: ‘Power Book II: Ghost’ Stars Gianni Paolo & Michael Rainey Jr. have launched Twenty Two Entertainment
Artists for Artists is a full service 360 incubator for artists to create and produce their own content, as a full service production company, with a commerce division, and bespoke management representation. Artists For Artists builds companies with artists and brands that the artists and brands themselves co-own, as a home for artists to own their own content and commerce, while partnering with global distributors., which will launch in April across YouTube, Apple Podcasts and Spotify.
Said Ryan Jr, “Over the last couple of years, I’ve watched Gianni and Michael transition from actors to brands. They have their finger on the pulse of entertainment and pop culture. Kenan and I built Artists For Artists to support hard-working creators like Gianni and Michael, and we look forward to sharing their dynamic slate of entertainment.”
Paolo and Rainey Jr. said “We are excited to partner with John and Kenan at AFA. They are big supporters of artists, and they allow artists to have control and ownership of their work, which is important in this new multimedia wave of the industry.” Paolo is repped by ICM, MGMT and Gang, Tyre, Ramer, Brown and Passman. Rainey is repped by ICM and Untitled Entertainment. Artists For Artists is represented by Paradigm. Thompson is represented by UTA and Del, Shaw, Moonves, Tanaka, Finkelstein & Lezcano. Ryan Jr. is represented by Paradigm.
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