.PostMalone walks us through his new budlight collaboration–and why it's been a long time coming.
There is something magical about Post Malone. With an overgrown mustache and guttural laughs, he’s like Santa Claus with face tattoos, swagging along in a pair of Lucchese boots. He lights up even the dimmest spaces, like when I meet him in Los Angeles at Sunset Strip’s Rainbow Room, a kitschy bar dotted with dated photographs of musicians and the occasional celebrity—Kid Rock and David Spade and Puddle of Mudd.
As outrageous as the partnership may sound, it’s not just Malone signing his name away to a big money brand. While the line includes typical merch items like accessories, sweatpants, and hoodies ranging from $10 to $250, the clothes are Malone to the core and there is something earnest about them. When Malone explains the design concept, he sounds like a deeply intelligent weirdo citing his love of Greek mythology and medieval themes.
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