“Beyond The Rainbow” spotlights queer stories via a new app.
“Collectively [Pride] means we just want our human rights to be seen,” MJ, who is currently preparing for the release of her first single “Something to Say” on June 4 as well as's finale on June 6, said in a promo video. For Chella Man, Pride means “living in your truth which has no expiration date.” He was particularly drawn to being part of the campaign thanks to its authenticity. It celebrates “the resilience queer individuals are capable of,“ he toldvia email.
Other stars in the campaign include Mexican influencer Héctor Trejor; Danish actor, model, and DJ Sus Wilkins; as well as various H&M employees. On the ground, H&M is taking steps to support the LGBTQIA+ community through charity , the world's largest suicide prevention and crisis intervention organization for LGBTQIA+ young people. Throughout the month of June, H&M will match any donations made to the organization.
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