Portillo's Beats McDonald's in Value Survey

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Portillo's Beats McDonald's in Value Survey
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Portillo's, a Chicago-based fast-food chain, has been named the best value in the restaurant industry, outperforming global giants like McDonald's in a recent survey. The company attributes its success to its focus on consistent pricing and generous portions, rather than relying on frequent sales promotions.

Chicago-style hot dogs are a cornerstone of the menu at Portillo's, a Chicago cult-favorite that now has 90 locations nationwide and growing.Chicago cult-favorite fast food chain Portillo’s was just named best value in the business, reportedly besting global bigs like McDonald’s in an influential new survey — and they’re doing it without “going on sale” like their competitors, executives at the Chicago dog and chocolate cake shake concern boasted.

The move appears to be paying off — in a somewhat sprawling study of the restaurant business conducted by global investment banking and asset management firm William Blair, the Italian beef sandwich seller scored the highest, or 3.575 out of 5, when it came to value proposition. The chain bested it’s often much larger peers in a survey that asked customers to rate restaurants based on value.NYC’s most beloved breakfast sandwich may raise dementia risk by 13% — but another deli favorite could be the cure

The more visits a fan of the chain racks up, the restaurant then can customize special orders offered tot hem based on their order history and perceived preferences, the outlet said.

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