Private racing represents more than a billion in annual revenue for Porsche. The all-electric Mission R suggests how the company may keep that business going after gas-powered engines are banned.
of racing enthusiasts around the world, the North Pole is a bloc of nondescript office towers in Weissach, Germany— Porsche ’s research and development campus, about a half-hour’s drive from theWeissach is the home of what Porsche calls “customer racing.
” From here Saint Nick will overnight-ship anything you or your race engineer desires—engines and transmissions; spares, from headlamps to wicker bills; and even whole cars, like the 911 GT3 Cup, 911 GT3 R and 718 Cayman GT4 RS Clubsport, fully credentialed for international racing. Hell, Porsche factory elves are even available to help on race weekends.
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