Porsche Considers Keeping The ICE-Powered Macan Alive For Longer | Carscoops

The automaker is concerned about the quality of the EV infrastructure in the US, and is rethinking the future of the ICE Macan car auto cars

is not happy about the average age of its drivers which is currently over 50, wanting to lower it to the 25-35 bracket. In order to do that, the company held workshops, educating dealers on how to attract a younger audience. The target group includes successful women that could get lured into a 911 or a Cayenne as they move forwards in life.

The new strategy requires a change in the mentality of Porsche retailers, who traditionally don’t take younger showroom visitors that seriously, as is the case with most premium automakers. Porsche hopes to create a more welcoming atmosphere in its showrooms, treating them as “casual hangout spaces for customers and fans”.

Reports suggest that the dealers got a chance to check out the upcoming Macan EV and facelifted Taycan in person, while the electric which previews their future flagship hypercar, was also displayed at the premises. The company’s spokesperson declined to comment on the internal meeting, with all the information coming from dealer sources.

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