The company noted underperformance at several locations.
. They were located across the Carolinas, Virginia, New Jersey, Maryland, and Pennsylvania.
The discount retailer cited underperformance as the reason for the move."After a thorough review of the performance of our store network, we made the difficult decision to close a small number of stores on July 16," a Lidl spokesperson toldvia email."These were underperforming locations, and we made the strategic decision to close these stores so we can focus on the locations that are closer and more convenient to more of our customers and where we are seeing significant growth.
Lidl in Brooklyn Park, Md., was the first to close on July 14. This location, which opened in December 2020, had been plagued by issues related to"theft and other crimes" according toThe rest of the locations closed for good on July 16. These include Oxon Hill, Md., King of Prussia, Pa., Florence, S.C., North Augusta, S.C., Burlington Township, N.J., Howell, N.J., Richmond, Va., Charlottesville, Va., Thomasville, N.C., and Cary, N.C.closed its Danville, Va.
Lidl landed on U.S. soil in 2017, with high hopes for winning the hearts of American shoppers and gaining a foothold across the pond. reported that the company saw major losses as early as 2018, citing poor corporate strategies and issues adapting the European business model to the states as reasons for its disappointing debut.
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