Pastel was known for delivering goods from sought-after SF restaurants.
Amanda Nguyen holds some pastries that her company, Pastel, delivers. Pastel is ending service on Sept. 30.Just shy of turning 2, Bay Area food delivery service Pastel is ending operations at the end of the month.
Nguyen told SFGATE that a few factors drove her decision to end Pastel in its current form. Mostly, customer habits changed during the summer. Pastel launched in April 2021 at a time when restaurants and food businesses were still navigating through fluctuating COVID-19 restrictions. But with most Bay Area residents“We saw more travel and people going out to eat,” Nguyen said. “That’s wonderful, and people are supporting business in a different way.
Amanda Nguyen created Pastel after she realized that her pastry shop wasn't reaching many of her customers in the Bay Area. Pastel is ending service on Sept. 30.When Nguyen launched Pastel with her partner Ted Moran, it was initially to help drive sales for her pastry business Butter& during the pandemic.
At first, Nguyen said, she and Moran helped deliver restaurant meals from about 14 different businesses to customers around the Bay Area using their Volkswagen Golf. But when business picked up, Pastel swelled from 14 businesses to more than 80. The service quickly outgrew the VW Golf and what followed was a fleet of vans to help deliver meals to Bay Area suburbs.
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