Poppi, a prebiotic soda brand, faced backlash for gifting extravagant pink vending machines to influencers during the Super Bowl. While the influencer marketing campaign aimed to increase brand awareness, many viewers criticized the move as insensitive towards the current economic climate, perceiving it as a display of wealth disparity rather than genuine engagement with the community.
"$25,000 Per Machine, Yikes": Here's Why Millions Of People Are Furious Over The Extravagant Super Bowl Gift Poppi Sent To Big InfluencersAnother extension of their brand awareness on social media during the Super Bowl came in the form of pink vending machines.Although the influencers can only keep the machines for a limited time, people on social media have been quick to share their thoughts.
People in the comments of the opinion videos, as well as the influencer videos, have not been holding back their thoughts either:BuzzFeed reached out to Poppi, who said that, in addition to influencers, the machines were sent to"people in New Orleans." They also hosted an event at a popular New Orleans college bar called"We strategically launched these vending machines around Super Bowl — the biggest soda moment of the year — to kick off our 2025 'Soda Thoughts' campaign.
Despite false comments from our competitors, we are focused on revolutionizing soda for the next generation and can’t wait for you all to see what’s next."
Marketing Social Media Influencer Marketing Brand Awareness Consumer Backlash Economic Inequality Social Media Criticism
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