Sure, your home theater may have surround sound speakers, but has your popcorn been up to cinema standards?
and other venues have apparently hit the growers that focus on providing the snacks for your nights out especially hard.
While microwave popcorn brands have benefited from double-digit sales increases during the pandemic, thethat, in non-coronavirus times, 30 percent of America’s popcorn consumption takes place outside of the home, and those kernels are typically supplied by growers that have eschewed the headaches of things like microwave packaging to sell directly to theaters and their distributors.
Additionally, hunting down movie theater popcorn at retail apparently has pros beyond simply supporting struggling farmers. Andrea Plucker, Preferred’s director of marketing, told the paper that the variety of popcorn that typically goes to theaters known as “butterfly” popcorn because of its large fluffy flakes—usually isn’t sold in stores.
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