AUSTIN—Gritting their teeth while grinding out yet another piece of sales-department-mandated branded content exploring the film’s mythology, the writing staff of pop culture website Screen-On Time struggled to retain their composure, if not their professional dignity, while powering through four weeks of sponsored…
AUSTIN—Gritting their teeth while grinding out yet another piece of sales-department-mandated branded content exploring the film’s mythology, the writing staff of pop culture website Screen-On Time struggled to retain their composure, if not their professional dignity, while powering through four weeks of sponsored posts for a movie its own film critic called “contemptible trash” in his review last week.
“It’s with a tinge of sadness and a considerable amount of contempt that I must confirm what any reasonably intelligent viewer already suspects: One of the summer’s most anticipated blockbusters has absolutely no redeeming value other than the potential sale of action figures,” reviewer Aaron Park said in his two-star panning of the film, which is currently the only advertisement on the website’s homepage, where readers are greeted with an interactive full-frame website-takeover treatment...
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