Musicians are often among the most coveted celebrity endorsements when it comes to political races — but they’ve proved a mixed blessing
sang along to Weezer frontman Rivers Cuomo's performance of "Say It Ain't So" at a campaign rally in Des Moines. Days earlier, Jack White screamed the ironic White Stripes "Icky Thump" line, "Why don't you kick yourself out, you're an immigrant too?" under asign in Detroit.
Every candidate in the Feb. 3 Iowa Democratic caucus knows pop stars have the ability to draw attention to their campaigns, even more than movie stars or other celebrities. Yang, who is such an outsider that he didn’t qualify for the latest debate, has smartly used artists like Cuomo and Childish Gambino for this purpose; Sanders is better known, but his progressive politics align more seamlessly with a variety of liberal artists from White to Cardi B.
Of all the candidates, Sanders has by far the most musical endorsements, including Cardi B, Ariana Grande, Miley Cyrus and Brandi Carlile. "Pop, rock, hip-hop and R&B stars cast themselves as outliers and free thinkers and individualists who resist the status quo," says Columbia University journalism professor. "That's why someone like Bernie Sanders, an old white guy in his 70s, can stand up with any 20-year-old rock and pop star and they seem in sync.
Musicians can make a more emotional connection with voters than actors, athletes or other celebrities, but the risk is that candidates can look awkward if their images aren't perfectly in sync. "The memes and the images can last a long time," saysPolitical Consultants and Campaigns: One Day to Sell
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