Spending on political advertisements will hit a new high of $9.9 billion next year, according to a new forecast
President Donald Trump looks at supporters before boarding Air Force One after addressing a Trump 2020 re-election campaign rally in Montoursville, Pa. Photo: carlos barria/Reuters By Alexandra Bruell June 4, 2019 6:00 a.m. ET Spending on political advertisements will hit a new high in 2020, surging $3.6 billion above the most recent presidential campaign year.
Political spending in 2018 was “shockingly high,” said Brian Wieser, global president of business intelligence at GroupM. “There’s just generally more activity in a presidential year than a nonpresidential year, so whatever the 2018 number was, 2020 was going to be bigger.” Political spending in 2018 accounted for $2 billion, or 2%, of total digital ad spending in the U.S., according to the report. In 2020, digital political ad spending will increase to about $2.8 billion, or 2.2% of total digital ad spending.
Technology firms continue to contribute to growth in total ad spend, with Alphabet Inc.’s Google LLC, Facebook Inc., Netflix Inc. and Amazon.com Inc., among others, each spending $1 billion or more on advertising last year for a total of $28 billion, according to Mr. Wieser. This year, that number likely will increase to around $33 billion, he said.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Infineon digs deep to buy Cypress in $10 billion dealInfineon has agreed to buy Cypress Semiconductors in a deal that values the U.S....
Read more »
Infineon revs up auto business with $10 billion Cypress dealGermany's Infineon has agreed to buy Silicon Valley-based Cypress Semicondu...
Read more »
Unveiling 'wellbeing' budget, New Zealand earmarks $2.5 billion spending in slowing economyNew Zealand on Thursday unveiled a $2.5-billion spending package under a much-hy...
Read more »
Trump won't leave White House 'voluntarily' if he loses 2020 election, predicts GOP candidate William Weld'He'll have a run at saying, 'It was a rigged game so I'm not leaving,'' said Weld.
Read more »
Shell eyes dividend and spending boost after 2020Royal Dutch Shell on Tuesday outlined plans to increase spending and dividends a...
Read more »
27 Things From Walmart That’ll Make You Say, “That’s Under $10?”Less than $10? *ears immediately perk up*
Read more »
Transatlantic $10 bln chip deal does not computeGermany’s Infineon is paying a premium of almost 50% to buy U.S.-based Cypress Semiconductor. CEO Reinhard Ploss has given few details on how he will hit ambitious long-term revenue targets. Given the deal’s success hinges on hitting these goals, the price looks too high.
Read more »
Tougher new debate rules set to winnow 2020 Democratic fieldRules for the third Democratic Party debate, in September, could dramatically winnow the field of candidates
Read more »
Canadian Lobby Groups Plan A Big-Money Ad Blitz Before New Election Rules Kick InThird parties in Canada can spend unlimited money on political ads before June 30.
Read more »
Papua New Guinea PM formally resigns after weeks of political chaosPapua New Guinea Prime Minister Peter O'Neill formally resigned on Wednesda...
Read more »