The new Polestar Snow Space in Finland is not only a retail showroom, but a temple to architecture, design, engineering and the circular economy
received the Winter EV of the Year 2022 title, and the company – with Joakim Rydholm, Polestar chief test engineer and a rally driver with 25 years’ experience – created the Polestar 2 ‘Arctic Circle’ rally car as a one-off showpiece. Now, the Polestar Snow Space stands amid the Aalto Center complex of buildings in Rovaniemi, just eight kilometres south of the Arctic Circle.
Martin Österberg, Polestar's head of marketing & PR, explains, ‘The 12m x 12m x 12m cube mirrors the company headquarters’ shape in Gothenburg, Sweden; white is part of Polestar’s colour palette; and design is minimalist in line with everything else in the Polestar universe.’ Inside, one wall is adorned with ice sculptures of a tyre, shock absorbers and brake pads crafted by hand. The Polestar symbol on the roof was hand carved with a chainsaw.
Österberg, standing inside the Snow Space, said, ‘This is 3,000 cubic metres of snow. Our in-house architects drew designs, and we asked Frozen Innovations to build it.’ When/if a wall gets a dent, he added, chuckling, ‘you just grab some snow from the ground, put it where the dent is, and repair it. Snow is everywhere.’
The Polestar Snow Space is a precursor to the 15th Rovaniemi Arctic Design Week, in March 2023, of which the company is a partner. ‘Polestar and the Design Week share common values. We’re proud to be a partner,’ says Johanna Laune, the brand’s PR & communications manager.
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