The performance upgrade will be a one-time cost, rejecting the increasingly popular subscription model.
is going as far as offering a battery subscription service for its cars. Across the spectrum of legacy and startup automakers, the trend towards charging consumers for power, features, and hardware that is already present from the factory is a concerning but predictable one. And Polestar isn't clear of this charge, given that it is charging for additional power that the battery is already capable of.
Even so, Polestar choosing to make the power upgrade a single-time cost appears as a less costly form of recouping costs, at least for consumers. With chassis and powertrains streamlined by EV production, differentiating model lineups may become as simple as a list of features that the consumer can choose from. Additionally, as manufacturers attempt to claw back a lack of
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