Polestar is struggle to keep pace with the fast-growing EV industry. But with new models, a new boss, and new business tactics, it has a rescue plan.
While some automakers are chasing science fiction, others are grappling with the harsh realities of now: the car industry is a tough damn business to be in. Swedish automaker Polestar is in crisis. Its EV sales are tanking, the share price has hit rock-bottom and now it knows that it needs to mount a comeback. Welcome back Critical Materials, your daily round-up of news and events shaping up the world of electric cars, software-defined vehicles and autonomous tech.
So with new models out now, a revised business strategy and a change in leadership, Polestar isn't just sitting idle. But whether all of this will help the brand survive and turn things around is something only time will tell. 60%: Stellantis Boss Will Step Down In 2026 Stellantis Stellantis, which has more than a dozen brands under its umbrella including iconic nameplates like Jeep, Ram and Dodge has recently seen its profits drop.
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Polestar Struggles Amidst Slowing EV Demand and Financial PressurePolestar, the electric vehicle (EV) marque spun off from Volvo, is facing significant challenges. Volvo's reduced funding and Polestar's deepening losses have raised concerns about its future as a standalone brand. Industry experts suggest that merging Polestar with Volvo or Geely could be a viable solution.
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Polestar's Struggles: Can Cost-Cutting Save the EV Brand?Polestar, a Swedish electric vehicle (EV) marque spun off from Volvo in 2017, faces mounting financial challenges. Despite securing substantial funding, the company is grappling with slowing EV demand and deepening losses, leading to leadership changes and a declining stock price.
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Is Polestar's new management team about to right the ship?Appointment of a former CFO to lead the start-up tells all about its situation, but there's hope on the horizon
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Polestar 3 first drive: The long-awaited SUV is finally here, and it's goodTim Stevens is a veteran editor, analyst, and expert in the tech and automotive industries. He helmed CNET's automotive coverage for nine years and acted as Vice President of Content. Prior to that, Tim served as Editor-in-Chief of this very website and even led a previous life as an enterprise software architect.
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Peugeot E-408 to take on Polestar and TeslaElectric version of saloon-cum-crossover to hit UK roads early next year
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Polestar Launches Electric Mountain Bike To Match Its SUVsMoving more into micromobility seems like a natural step as automakers transition to becoming mobility provides.
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