Swedish EV brand Polestar is unveiling two new SUV models, the Polestar 3 and Polestar 4, in an attempt to compete with rivals in the crossover EV SUV segment.
Swedish EV brand Polestar , with a revamped ownership structure and new funding in place, is hoping two new SUV s can get the automaker back on track.
Yahoo Finance caught up with Polestar CEO Thomas Ingenlath at the New York International Auto Show, where the automaker had the Polestar 3 full-size EV SUV and upcoming Polestar 4 coupe SUV on display. While these prices aren’t exactly cheap, sometimes it pays to play in the upper ends of the luxury spectrum where buyers aren’t so price-sensitive and margins can be thicker.
While Polestar 4 is going to be cheaper than the 3 , it's not exactly cheap either, and therefore still targets a more affluent buyer.
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