Polestar CEO Thomas Ingenlath tells InsideEVs about differentiating from Volvo, parent Geely's commitment and being profitable by 2025.
Thomas Ingenlath clearly doesn't think the Polestar 2 has gotten its due. 'Polestar was a one-car company in 2023,' the brand's CEO told InsideEVs at the New York Auto Show this week. 'The big burden was on the shoulders of the Polestar 2.' Still, he said, 'Polestar delivered 54,000 cars in 2023. That is something that puts us ahead of a lot of EV competitors. Our business will grow this year... that's a rare thing in 2024.
'The portfolio that we have starts at the Polestar 2 price level and it goes all the way up to you know where 5 and 6 will be,' he said, referring to an upcoming sedan and sports car. 'The mass market is not our market.' He added, 'If you go there, fine, but it's a completely different game. You have to be clear about the nature of your company. And for us, it's that premium, exclusive, performance segment.
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