The Polestar 7 could still be similar to the 2, but an identical name of the next-gen EV would somehow limit its prospects.
The Polestar 2 has single-handedly led the charge in the Swedish automaker’s quest to offer cutting-edge and premium electric cars. Despite it being a great car, it’s not quite blown up the sales charts. Its 2023 global sales were up only 4% year-over-year with just over 53,000 units sold, and Q4 2023 sales were down by 43%. To fix this, Polestar will radically reinvent the EV when it reaches the end of its lifespan by 2027. And that reinvention starts with a new name: Polestar 7.
“As nice as it is to have a ‘Golf’ category of car, it’s very limiting in terms of innovative power, because you’re always back in the box of what the ‘Golf’ should be,” Ingenlath added. The report states that Polestar 7 would likely be underpinned by parent company Geely Group’s Sustainable Experience Architecture , or a new iteration of the same. The Polestar 4, Zeekr 001, and Volvo EX30 ride on this platform.
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