The introduction of the Polestar 3 raises questions about whether it can help Polestar break free from the shadow of its corporate cousin Volvo. This article discusses the anticipation surrounding the crossover and its potential impact on the brand.
I don’t call myself an SUV lover, but I can admit that maybe it’s a strange business decision to start out your fully electric (or electrified) brand with a sedan and a coupe. In case you haven’t noticed, the SUV -shaped Tesla Model Y is the best-selling vehicle in the world. Hell, most of the biggest-selling vehicles today are of the light truck variety, regardless of propulsion type.
So there’s no doubt the Polestar 3 is a long time coming, primed to pick up all the consumers waiting for a crossover from the Sino-Swedish brand. But the crossover’s introduction shows there are a lot of looming questions. Is this truly what Polestar needs to get out from under the shadow of its Geely Group corporate cousin Volvo? I couldn’t get actual driving time behind the wheel, but the brand offered ride-a-longs of the 3 during this year’s Polestar Day event – along with its sleeker sibling, the Polestar 4. There’s still a lot to be said, even as a passenge
Polestar Polestar 3 Crossover Electric Vehicles SUV Volvo Geely Group
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Polestar 3: A Long-Awaited Crossover from PolestarThe introduction of the Polestar 3 raises questions about whether it can help Polestar break free from the shadow of its corporate cousin Volvo. This article discusses the anticipation surrounding the crossover and its potential impact on the brand.
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