The brand's latest limited-edition film Reclaimed Blue was a happy accident.
Polaroid didn’t set out to make a new kind of film. But sometimes there’s more art to science, and even more often in life, beautiful things happen accidentally and unexpectedly.
It’s not the first blue film Polaroid has made: You’ve probably seen Monochrome and Duochrome film which have various shades of blue in the same tone — but reclaimed blue looks more like multiple different tones of blue in the same photograph. When you look at the Reclaimed Blue photos, you can see a wider array of blue: cyan, turquoise, lagoon, with high contrast shadows, giving it all a distinctly psychedelic look that’s made that much better knowing it was all on accident.
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