Since 1983, the former CEO of Urban Brew Studios has journeyed to Greenland, Norway and Antarctica.
“The highlights were overnight field trips into the interior, far away from the ship, to establish fuel dumps for the scientists,” he says. The allure of the frozen continent was like nothing he’d ever experienced. “You’re mesmerized by her splendor, even when she beats you up. Antarctica’s a challenging mistress, but you always want to go back for more.”
By the time he turned 49, the 80-hour workweeks amid a fast-changing media landscape had taken a toll. “I loved my job, but it wasn’t sustainable,” he says. “I was burnt out.” He eventually cashed out but felt lost. “It’s the time of life when the scoreboard doesn’t matter and you look for significance rather than success,” he says.
It was March—still winter. The boat encountered fierce squalls and was battered by nearly 30-foot seas. Water froze instantly to the rigging; the dogs on deck, though protected in cages, were scared. Svidal, braving the sloshing, pitching decks, went out often to make sure they were safe. WhenFerreira chafes at the suggestion it was a crazy time for a six-day voyage. “We started researching 18 months ahead of time to make sure we had the right vessel and crew,” he says. “We were prepared.
Traveling by yacht allowed the group to wander at will and anchor anywhere, even onto drifting sea ice, while minimizing the threat from polar bears. “I’ve heard yachting described as the most expensive form of third-class travel, but it was perfect,” he says. “Watching blizzards from a warm pilothouse with the smell of fresh coffee was heaven.
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