Pokémon Sleep Is a Cozy Game That Wants to Make Waking Up Fun

Sure, gamifying sleep seems innocuous, but what do we truly gain from making rest part of your daily entertainment?

In the morning, you open the app; it shows you your sleep cycle based on the accelerometer readings, gives you a cute little flowchart, and allows you to interact with the Pokémon that have popped up overnight. If you want to keep one of the Pokémon that have been drawn to Snorlax’s Drowsy Power, you have to feed it Pokébiscuits.

It’s a low-stakes, digital curio cabinet that seems like an adorable addition to the mobile games Pokémon has been putting out for the past decade or so. But there’s something just… slightly off about the idea of the game, the core of it: to gamify sleep. It’s not enough that every waking hour be occupied by entertainment, now our sleep has to be a kind of entertainment as well.

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