Podcasting is facing an identity crisis as its ecosystem contracts, advertisement slows and the medium eases into maturity.
from Insider Intelligence also shows listener growth in 2022 shrank to only 5% after years of double-digit percentage growth.released in December found declines for the first time in monthly and weekly U.S. listening habits.can, in part, be chalked up to a rebound, after the pandemic inspired a boom in new shows and gave many people more time to listen.
"The big drop is mostly low-quality shows , which is actually a good thing for the industry," Listen Notes' CEO and founder Wenbin Fang told Axios. "People tried out podcasting during COVID, created one or two short episodes, then moved on and abandoned the show."Podcasting's show and listener slowdown has coincided with a larger reckoning for the tech industry’s advertising business.
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