Literary scouts aren't only looking to books. Podcast scouting is delivering a new stream of IP for fresh television content.
Not all great podcasts make good television. So what does?A podcast’s production company matters. When the company has a history of hits, buyers feel more confident securing a show early, before it has proven its own ability to engage listeners and future viewers.
The podcast network is another consideration. A big one can give a new show a wider following and help it to rise to the top of the charts. Networks can do this by pushing their new releases to the audiences of their existing hits. This level of marketing attracts buyers. But even when a show is destined for podcasting greatness—or has already achieved it—it’s not necessarily going to work out as a television adaptation. Chart-topper, one of the first contemporary audio shows to make the jump from radio to TV, is open about the challenges that they faced in the transition.explains, “each week there are a bunch of stories organized around a theme. The stories are the same sorts we do on the radio, true stories about real people.
The creative potential alone isn’t enough, though. Rights are another issue. “True crime still makes up a huge amount of the most popular podcasts,” Lundberg says. “These require a grant of rights from the subjects for adaptation that aren't always possible to get.” Given this and other common impediments to podcast adaptation to TV, Lundberg doesn’t see audio source material overtaking books anytime soon. “While [podcasts] are a larger part of what I’m scouting, the rights are not as clean as with books, so books are still my core business,” she says.
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