Edison Research published its annual Infinite Dial report yesterday and found a bit of good news: 47 percent of Americans aged 12 and up listen to podcasts on a monthly basis, which is five points higher than last year.
The talk of the industry has been the fact that most major podcasts have experienced a dip in downloads because of how Apple iOS 17 changed the way automatic downloads work. Even shows considered safe, like This American Life, have seen a decline of around 20 percent. But as we discuss , downloads do not equate to listens, which is why it is always good to get some different data in. It’s the biggest jump Edison has recorded since 2019, when it recorded a six-point increase.
Although he does not get a salary, iHeart-owned network Premiere Networks gives at least some of the advertising revenue from the show to a super PAC supporting Cruz’s campaign. So far, iHeart has given more than $630,000 to the Truth and Courage super PAC. * Bloomberg reports that mobile games are still being used to inflate podcast metrics. A company called MowPod works with publishers of some of the top podcasts to incentivize mobile game players to follow their shows.
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