Seven years from now, one of the world’s leading innovative Tobacco Companies, Phillip Morris International (PMI), could realize its target of eliminating combustible cigarettes and becoming a smoke-free company by 2030.
years from now, one of the world’s leading innovative Tobacco Companies, Phillip Morris International , could realize its target of eliminating combustible cigarettes and becoming a smoke-free company by 2030.
“10 years is more than enough to put smoking cigarettes in the museum and I am serious about this conversation,” said Olczak. “Japan is the largest market that we have and is the market with the longest history with IQOS. The other product that we have is the E-cigarette which has also been helping adult smokers switch to safer nicotine products. We also have to remember that at the same time, these products are and have already helped millions of smokers.”
“We also have other products, from Snus to Pouches to E-Cigarettes. 27 plus million people have adopted the product with over 70 percent abandoning cigarettes. This is not bad progress I would say, even though more can be done. We continue to invest, we continue to do everything in our power. Change can be accelerated if everyone embraces it and if governments, the Public Health Community, Non-Governmental Organisations , and consumers go in the same direction.
Meanwhile, as of September 30, 2023, PMI estimates that there were approximately 27.4 million IQOS users, 72% of them, or 19.6 million adult smokers, have switched to IQOS and stopped smoking, with the balance in various stages of conversion.
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