Plant A Tree Co. is accused of deceiving its followers, and some pointed out that the company has a history of creating trends around false promises.
At least 4.1 million people responded, some of whom wondered who would plant so many trees and where.Nov. 9, 2021, 11:10 PM UTCAn online campaign that promised to plant a tree for every pet photo posted to Instagram “spread out of control,” its creator said Tuesday after it was shared more than 4.1 million times.
“We’ll plant 1 tree for every pet picture,” said the sticker, which allowed users to reply with photos.The creator behind the Instagram accounttook responsibility for the campaign but said the post was deleted 10 minutes after it was created because he “didn’t have the resources to plant that many trees.”
“We thought only a small portion of our followers would do it, totaling to a couple hundred trees max, but we noticed this wasn’t the case,” he added. “Around 10 minutes in we saw it had a viral effect and could grow exponentially. So we immediately deleted it.”
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