For the Reality Pro VR headset to be Tim Cook's Apple moment, it can't just be a beautiful device that significantly advanced the art of mixed reality, it has to offer the possibility of effortlessly changing countless lives. WWDC2023
Here's how I explained on Twitter to Scoble:
A smartphone, really the iPhone, is a product for everyone. It's like bread or butter or even a refrigerator or a stove. You don't need to build a consumer profile to know that any of these are right for almost any customer. VR is different. Even today with admirable penetration in gaming and some business operations, it's a niche category that appeals to early adopters and those willing to wear relatively bulky technology on their heads.
A VR headset is similar to the iPhone in that it can answer a billion questions: What's it like to walk on Mars? Run with dinosaurs? Parasail off a mountain? But VR has no core purpose that ties to an essential need.The iPhone may have opened up a world of possibilities through apps, but first, it made calls. Even to this day, we communicate first through these handsets. Games, content consumption, and other experiences might be considered secondary.
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