If you used Twitter in the past 48 hours, you might have been one of the unlucky tweeps bombarded by a stream of Elon Musk’s tweets. 📲 SocialMedia
The Verge, which has inside information from people familiar with the incident, engineers were summoned shortly before 3am local time on Monday to deal with “an engagement issue.”Musk’s cousin, James, logged into the company Slack and reportedly posted the following message:
“We are debugging an issue with engagement across the platform. Any people who can make dashboards and write software please can you help solve this problem. This is high urgency.”Joe Biden’sBiden’s tweet garnered almost 29 million impressions while Musk’s tweet, also in support of the Eagles, only generated a measly 9.1 million impressions.
Impressions are the number of appearances, not the number of individual people who see your content. For example, if one person sees the tweet 10 times, it’s 10 impressions.And since this is a metric Musk has been obsessed with lately, this raging ego tornado seemingly reached boiling point when he was outshone by Biden.and the world, and I have to hand it to“Twitter users opened the app to find that Musk’s posts overwhelmed their ranked timeline. This was no accident.
“Platformer can confirm: after Musk threatened to fire his remaining engineers, they built a system designed to ensure that Musk — and Musk alone — benefits from previously unheard-of promotion of his tweets to the entire user base.”Musk, of course, came up with some excuse about an engineering fault and how the For You feed was “getting overloaded when I tweeted, resulting in up to 95% of my tweets not getting delivered at all.
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