The offer 'substantially undervalues the Playboy assets,' the company says.
“After careful review and consideration of Hefner’s unsolicited proposal, our Board determined that the proposal substantially undervalues the Playboy assets and is not in the best interest of PLBY Group’s stockholders,” said PLBY Group CEO Ben Kohn.
“This effort is about safeguarding a legacy built over decades, ensuring that the creativity, values and cultural relevance that defined While the initial offer was rejected, the statement that the PLBY board will “evaluate all options” for the brand suggests that a deal could still be in play.Perplexity CEO Speaks at News Corp.
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