Planet Fitness on Tuesday named Colleen Keating as its new CEO, replacing interim chief executive Craig Benson. She previously served as CEO of FirstKey Homes.
Planet Fitness on Tuesday named Colleen Keating as its new CEO. She will replace interim CEO Craig Benson, effective June 10, the fitness center chain said in a press release. Keating joins Planet Fitness from FirstKey Homes, where she worked as CEO for about four years. "Colleen’s appointment is the culmination of an extensive search process conducted by the Board of Directors," Planet Fitness board Chairman Stephen Spinelli Jr. said.
PLANET FITNESS OUSTS CEO, SHARES SLIDE The company has been implementing a "New Growth Model" as it navigates an uncertain macroeconomic environment and other challenges. That strategy is centered on "enhancing returns and reducing the capital requirements for opening and maintaining a Planet Fitness franchise location," Benson said. In recent weeks, the company has faced backlash over its policy of letting people use locker rooms that fit their gender identity.
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