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Planet Fitness dice que la decisión de aumentar el costo de su plan básico se produce por"varios vientos en contra" que afectan los resultados de las ganancias.WASHINGTON — La cadena Planet Fitness está aumentando el costo de su plan de membresía básico por primera vez en 26 años.
La membresía del"Black Club", que permite múltiples ubicaciones de gimnasios, permanecerá sin cambios en $25 al mes. La decisión de aumentar el plan básico a $15 es el resultado de"varios obstáculos" que afectan los resultados de ganancias de la empresa. Los ejecutivos probaron un precio de $12.99, $14.99 y $15 a partir del otoño pasado, pero finalmente eligieron el aumento de precio del 50% porque"impulsaba el aumento más significativo en los volúmenes unitarios promedio con el menor impacto".
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